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Selecting Service Providers and Strategic Partners for a Multifamily Office

A multifamily office succeeds when outside providers fit a clear operating model. The goal is to assign each function to a capable, independent partner, then manage those relationships with measurable standards.

Family Office Service Providers & Partners - What to Know

Start with the work that must be done

Before contacting firms, list the family office's required functions. A typical multifamily office may coordinate investment management, financial planning, tax compliance, estate and trust administration, insurance, lending, accounting, reporting, cybersecurity, legal work, philanthropy, and family education. Some functions belong inside the office because they involve daily judgment, confidential information, or client relationships. Other functions can be outsourced when a specialist has better systems, scale, or technical depth.

Create a service map with four fields: responsibility, decision rights, deliverables, and escalation path. For example, an outside tax firm may prepare returns and advise on transactions, while the multifamily office retains approval authority and coordinates information across entities. A custodian may hold assets, while the office controls reporting standards and cash movement approvals.

This map prevents overlapping mandates. It also gives the family a basis for comparing proposals. A provider that cannot describe its exact deliverables, deadlines, data requirements, and pricing should not receive a broad mandate.

Separate advice, custody, and execution

Use different parties where separation improves oversight. An investment adviser may recommend a portfolio, a custodian may hold assets, and an independent administrator may calculate performance and produce statements. Combining all three can be efficient, but it can also make errors harder to detect. Ask who reconciles positions, who approves wires, who reviews valuations, and who investigates discrepancies.

If a provider gives investment advice, verify its registration and disciplinary history. Investor.gov directs investors to check whether an adviser is registered with the SEC or a state regulator and to review available background information. Investor.gov, Investment Advisers. BrokerCheck provides registration and disciplinary information for brokers and brokerage firms. FINRA BrokerCheck.

The SEC describes an investment adviser's fiduciary duty as including duties of care and loyalty. The office should ask how the adviser identifies, discloses, and manages conflicts, including compensation from affiliated products, revenue sharing, referral arrangements, and proprietary services. SEC, Commission Interpretation Regarding Standard of Conduct for Investment Advisers.

The top challenges we see faced by $1B+ families include access to talent, access to high-quality and well-screened deal flow, and good relationships with partners that understand their business.

Richard C. Wilson, Family Office ClubThe Single Family Office, a book by Richard C. Wilson

Test independence and conflicts

A provider can be competent and still be a poor fit if its incentives conflict with the family's objectives. Request a written description of ownership, affiliated businesses, referral fees, transaction compensation, and personal or firm investments that could affect recommendations. Ask whether the firm serves competing families, directs business to related entities, or receives economics from custodians, managers, lenders, insurers, or fund sponsors.

For a multifamily office, conflicts can also arise between client households. Establish allocation policies before a scarce investment, lending opportunity, or co-investment appears. The policy should address eligibility, order of allocation, fees, information sharing, and treatment of employees or affiliated family entities. Document recusals when a staff member has a personal or commercial connection to an opportunity.

Review the firm's Form ADV, engagement letter, code of ethics, and conflict disclosures. The SEC's Form ADV investor bulletin explains that advisers disclose services, fees, conflicts, standards of conduct, and disciplinary history in these materials. Investor.gov, Form ADV.

Evaluate people, process, and proof

A strong pitch is not evidence of strong delivery. Interview the professionals who will actually serve the families, not only the business-development team. Ask about turnover, backup coverage, decision-making authority, and the firm's plan if a senior relationship manager leaves.

Request references from clients with comparable complexity. Ask references about response times, reporting accuracy, billing clarity, technology changes, and how the provider handled an error. Ask for a sample report or redacted work product. A provider should explain its review controls, quality checks, and correction process in plain language.

For technology and data providers, ask for independent control reports and security documentation. AICPA describes SOC 2 reporting as covering controls relevant to security, availability, processing integrity, confidentiality, or privacy. AICPA, SOC Suite of Services. Request the report, scope, testing period, exceptions, and management's remediation plan. Also confirm encryption, authentication, incident notification, employee access controls, data retention, and secure deletion.

The best of the best in every industry is typically serving many different clients So you'll want to go for the best resource you can find not the cheapest or the one that would work for you full-time and nobody else.

Richard C. Wilson, Family Office ClubRichard C. Wilson, recorded remarks

Make the economics transparent

Compare total cost, not only the headline fee. Include asset-based fees, retainers, hourly charges, transaction fees, fund expenses, custody charges, implementation costs, data migration, travel, and termination fees. Ask which services are included and which trigger extra billing.

Require invoices that show the entity served, work performed, time period, and pass-through expenses. For investment services, request a net-of-fee illustration using the family's expected asset mix. For legal, tax, and accounting work, define billing increments, approval thresholds, and an estimate range for recurring projects.

A low fee can be expensive if it creates rework, delays, or weak controls. A higher fee can be reasonable when it replaces several disconnected vendors, improves reporting, or provides specialized expertise. The decision should rest on documented value and risk reduction.

Use a disciplined selection process

Run a short, structured process. First, write the scope and evaluation criteria. Second, invite a small group of qualified firms. Third, hold the same core interviews with each finalist. Fourth, score the proposals against agreed criteria such as expertise, independence, service team, technology, security, communication, and cost. Fifth, conduct legal, regulatory, reference, and financial due diligence.

Put the outcome in an engagement letter or master services agreement. Define responsibilities, service levels, deliverables, data ownership, confidentiality, cybersecurity duties, insurance, subcontracting, records access, audit rights, conflicts, termination, and transition assistance. For investment advisers, document the investment policy, reporting schedule, liquidity limits, and approval process. For strategic partners, define introductions, exclusivity, intellectual property, referral economics, and what happens when the relationship ends.

Review providers at least annually and after major events such as ownership changes, mergers, regulatory actions, security incidents, or senior staff departures. Track a small dashboard: accuracy, timeliness, open issues, response time, budget variance, and unresolved conflicts. A quarterly operating review keeps the relationship active and gives the family office evidence for renewal or replacement.

If someone doesn’t fit the values my family stands for, values going out of your way to help good people and being a good human being with high integrity, with the long-term in mind, respectful, kind, polite, and professional, then they’re not coming back to our event, and they won’t be speaking again.

Richard C. Wilson, Family Office ClubRichard C. Wilson, recorded remarks

Build a partner network that compounds

Strategic partners should add capabilities without weakening the office's independence. Good partners share information responsibly, respect the family's confidentiality, and understand that every household may have different liquidity, governance, and risk requirements.

Create a partner register with specialties, jurisdictions, client fit, conflicts, pricing model, relationship owner, and last review date. Introduce partners only when there is a defined need. Make clear that an introduction is not an endorsement and that the family office retains selection authority.

The best network becomes more useful over time because the office learns which providers meet deadlines, communicate clearly, and solve problems without creating new ones. That operating history is more valuable than a logo wall.

FAQs

Should a multifamily office use one firm for every service?

Usually, no. Consolidation can simplify coordination, but independent custody, reporting, or review functions may improve oversight. Choose integration where it lowers friction and separation where it improves control.

What should we request before hiring an investment adviser?

Request registration details, Form ADV, fee schedule, conflict disclosures, disciplinary history, references, sample reporting, cybersecurity information, and the names and experience of the service team.

How often should providers be reviewed?

Conduct a formal review at least annually, with additional reviews after ownership changes, security incidents, regulatory matters, material service failures, or changes in the family's needs.

Sources

  1. https://www.investor.gov/introduction-investing/getting-started/working-investment-professional/investment-advisers Investor.gov provides registration and background-check guidance for investment advisers.
  2. https://brokercheck.finra.org/ FINRA BrokerCheck provides registration and disciplinary information for brokers and firms.
  3. https://www.sec.gov/rules/interp/2019/ia-5248.pdf The SEC explains investment adviser fiduciary duties of care and loyalty.
  4. https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins-71 Investor.gov explains disclosures contained in Form ADV and relationship summaries.
  5. https://www.aicpa-cima.com/resources/landing/system-and-organization-controls-soc-suite-of-services AICPA describes SOC 2 controls covering security, availability, processing integrity, confidentiality, and privacy.

Part of Create a Multifamily Office: A Step-by-Step Guide. See also 3 Paths to Creating a Family Office.

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Have a question about multifamily offices, fees or how to compare firms? Richard C. Wilson has run Family Office Club since 2007 and answers reader questions directly.

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