MFO Fee and AUM Benchmark

Use this worksheet to compare your multi-family office with directory benchmarks. The figures come from 1,760 firms in the directory. AUM figures cover 292 firms with SEC Form ADV data captured in the directory, using each firm's recorded ADV date. Fill in your own figures as you work.

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1. Your quick profile

Firm name: ______________________________
Benchmark date: ______________________________
Primary location: ______________________________
Year founded: ______________________________
Clients served: ______________________________
Primary service focus: ______________________________
Primary fee type: ______________________________
Your AUM: $______________________________

2. AUM benchmark

Directory sample: 292 SEC-registered adviser firms with AUM data.
25th percentile AUM: about $358 million.
Median AUM: about $921 million.
75th percentile AUM: about $3.08 billion.
Maximum AUM: about $117.5 billion.
Your AUM: $______________________________
Your position against the benchmarks: ______________________________
AUM target for the next review period: $______________________________
Primary growth assumption: ______________________________

3. Fee model benchmark

% of AUM: 289 firms.
Fixed fees: 209 firms.
Performance-based fees: 110 firms.
Hourly fees: 95 firms.
Other fee types: 41 firms.
Commissions: 2 firms.
Subscription fees: 2 firms.
Your primary fee type: ______________________________
Your secondary fee type, if applicable: ______________________________
Your fee description in one sentence: ______________________________
Fee model change to review: ______________________________

4. Services benchmark

Portfolio management for individuals and small businesses: 279 firms.
Selecting other advisers: 213 firms.
Financial planning: 207 firms.
Portfolio management for institutions: 141 firms.
Portfolio management for pooled vehicles: 126 firms.
Other services: 89 firms.
Pension consulting: 65 firms.
Educational seminars: 28 firms.
Newsletters and publications: 18 firms.
Portfolio management for investment companies: 14 firms.
Your top three services: 1. ____________________ 2. ____________________ 3. ____________________
Service you may add, remove, or reposition: ______________________________

5. Client mix benchmark

High net worth individuals: 263 firms.
Individuals who are not high net worth: 178 firms.
Pooled vehicles: 121 firms.
Charities: 107 firms.
Other client types: 97 firms.
Pension plans: 62 firms.
Investment companies: 18 firms.
State and municipal clients: 17 firms.
Insurance companies: 17 firms.
Other advisers: 8 firms.
Banks and thrifts: 5 firms.
Business development companies: 1 firm.
Your top client type: ______________________________
Client type you want to grow: ______________________________
Client type you want to serve less often: ______________________________

6. Firm age and market reach

Recorded firms founded in the 1980s: 77.
Recorded firms founded in the 1990s: 149.
Recorded firms founded in the 2000s: 470.
Recorded firms founded in the 2010s: 614.
Recorded firms founded in the 2020s: 113.
Recorded directory coverage by region: North America, 780; Europe, 595; Asia Pacific, 180; Latin America and Caribbean, 123; Middle East, 41; Other, 26; Africa, 13.
Your firm age group: ______________________________
Your primary region: ______________________________
Your expansion region, if any: ______________________________

7. One-page benchmark review

Our AUM compared with the median: ______________________________
Our fee model compared with the directory: ______________________________
Our strongest service category: ______________________________
Our clearest client segment: ______________________________
Our biggest gap: ______________________________
One action for the next 90 days: ______________________________
Owner: ______________________________
Review date: ______________________________
How we will measure progress: ______________________________

Source: MFO directory data. SEC Form ADV figures were captured from filings in the directory, using the ADV date recorded per firm. This benchmark is educational only and is not legal, tax, or investment advice.