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Verdence Capital Advisors
Multifamily office listing in Hunt Valley, Maryland, United States.
- SEC-registered
- Founded 2017
- Regulatory AUM
- $4.6 billion
- Employees
- 52
- Clients
- 101-250
- Founded
- 2017
Verdence Capital Advisors is a private wealth advisory and multi-family office firm serving executives, business owners, families, professional athletes, entertainment professionals, and institutional clients. Founded in 2017, the firm provides coordinated wealth management, planning, consulting, and family office support.1
Overview
Verdence became an SEC-registered investment adviser in June 2017 and operates under CRD number 288512.2 The firm reports offering investment management, financial planning, consulting, family office services, and wrap fee program sponsorship.3
History
Verdence was founded in 2017.1
Leadership
Leo J. Kelly III is Verdence’s Managing Member and principal owner.5 Megan Horneman serves as Chief Investment Officer.6 Matt Andrulot is Managing Director of RIA+ and leads the design and implementation of the firm’s investment platform, including private equity, private credit, real estate, and hedge fund strategies for qualified clients.7
Services
Verdence’s planning work can include asset aggregation, retirement and estate planning, business exit and transition planning, outsourced chief investment officer services, family governance, and philanthropic strategies.3 Through Verdence/FAMILY, the firm reports broader family office support that includes investment management, financial planning, estate and tax planning, insurance reviews, administrative support, bookkeeping, and concierge services.4
Verdence/PRO serves business owners, professional athletes, and entertainment professionals through financial counseling, investment management, education, and multifamily office services.8
What the firm offers
- Investment management
- Financial planning
- Tax planning
- Estate planning
- Philanthropy
- Family governance and education
- Administration and bill pay
- Risk and insurance
- Business owner services
- Retirement planning
Client Focus
The firm says it serves executives, business owners, families, and institutional clients, with specialties including business exit planning, liquidity event planning, institutional consulting, sports and entertainment, and corporate executive planning.1 Its Form ADV identifies individuals, high-net-worth individuals, pension plans, charities, and other institutional or organizational clients among the client types it serves.2
Approach
Verdence describes its approach as comprehensive and customized. The process begins with an assessment of a client’s full financial landscape and coordinates with the client’s existing professional advisers.1
Assets and Minimums
Verdence reports regulatory assets under management of $4,627,407,651 in its Form ADV filing dated May 22, 2026.2 The firm reports charging percentage-of-assets, hourly, and fixed fees for its advisory services.2
By the numbers
| Year | Regulatory AUM | Discretionary | Non-discretionary |
|---|---|---|---|
| 2018 | $1.5 billion | $1.5 billion | $0 |
| 2019 | $1.4 billion | $1.4 billion | $9 million |
| 2020 | $2.1 billion | $2.1 billion | $0 |
| 2021 | $2.5 billion | $2.5 billion | $0 |
| 2022 | $2.8 billion | $2.8 billion | $0 |
| 2023 | $2.7 billion | $2.7 billion | $0 |
| 2025 | $3.9 billion | $3.8 billion | $162 million |
| 2026 | $4.6 billion | $4.4 billion | $188 million |
| Year | Average AUM per client |
|---|---|
| 2018 | $2 million |
| 2019 | $1 million |
| 2020 | $2 million |
| 2021 | $2 million |
| 2022 | $2 million |
| 2023 | $2 million |
| 2025 | $2 million |
| 2026 | $2 million |
| Client type | Clients (2026) |
|---|---|
| Individuals | 1,043 |
| High net worth individuals | 755 |
| Pension plans | 9 |
| Charities | 8 |
| Corporations | 61 |
| Year | Employees |
|---|---|
| 2017 | 12 |
| 2018 | 21 |
| 2019 | 24 |
| 2020 | 29 |
| 2021 | 29 |
| 2022 | 38 |
| 2023 | 40 |
| 2025 | 49 |
| 2026 | 52 |
Ranks #4 of 5 SEC-registered firms in MD on MultifamilyOffices.com by regulatory AUM.
Source: SEC Form ADV data (Part 1A, Items 5A, 5D, 5F) via SEC Information About Registered Investment Advisers files and IAPD, CRD 288512. Ranking uses only firms profiled on MultifamilyOffices.com. As of .
FAQs
What does Verdence Capital Advisors do?
Verdence provides investment management, financial planning, consulting, family office services, and wrap fee program sponsorship. Its planning and family office work can cover investments, retirement, estate and tax planning, business transitions, governance, philanthropy, administration, and concierge support.34
Who does Verdence serve?
The firm serves executives, business owners, families, high-net-worth individuals, professional athletes, entertainment professionals, pension plans, charities, and other institutional or organizational clients.128
Is Verdence Capital Advisors registered with the SEC?
Yes. Verdence became an SEC-registered investment adviser in June 2017 and uses CRD number 288512.2
Related resources
- LocationMultifamily offices in Maryland
This directory helps a Maryland family or business owner compare multifamily office options by location and service focus. Reviewing nearby firms can clarify which providers discuss investment management, planning, family governance, administration, or business owner needs before scheduling conversations with Verdence Capital Advisors.
- Network siteEstatePlanner.com
EstatePlanner.com offers plain language guides on wills, trusts, and related planning choices. A reader can use these materials to prepare questions about estate planning, tax planning, philanthropy, and family governance when assessing how a private wealth adviser might coordinate support for relatives and business assets.
- Network siteFamilyOffices.com
FamilyOffices.com provides resources and community perspectives for single family offices and wealthy families. Its materials can help readers think through family education, governance, administration, and investment oversight when deciding which questions to raise with a multi-family office serving families, executives, or business owners.
- GuideFiduciary duty vs suitability
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Sources
This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.
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