Prime Asia Asset Management Pte. Ltd.

Overview

Prime Asia Asset Management Pte. Ltd. provides coordinated wealth management, family-office advisory and fund-management solutions. The firm reports managing more than US$1 billion in assets for more than 150 clients.²

History

Prime Asia was founded in June 2016 by professionals who left banking management careers to build an independent investment platform. The firm reports that its multicultural team has served clients across Asia since the 1990s.³

The firm launched its first real-estate private-equity fund in September 2018, its flagship bond fund in October 2020, a China equity fund in July 2021 and the Rosetta One hedge fund in October 2021.³

Timeline

1. 2016Prime Asia was founded in June 2016 by professionals who left banking management careers to build an independent investment platform.
2. 2018The firm launched its first real-estate private-equity fund in September 2018, its flagship bond fund in October 2020, a China equity fund in July 2021 and the Rosetta One hedge fund in October 2021.

Leadership

The Monetary Authority of Singapore lists Tan Seng Kee, also known as Chen Xingji, as Prime Asia’s chief executive officer.⁴

Services

Prime Asia’s services include external asset management, discretionary portfolio management, insurance advisory, investment structuring, tax planning, wealth transfer, family governance, strategic succession services and family concierge support.⁵

The firm also provides end-to-end fund establishment and operations support across listed equities and bonds, foreign exchange, private equity and debt, and real estate.⁵

Its managed investment products include the Prime Asia Global Bond Fund, Prime Asia Rosetta One Fund and PAAM FountainCap Global China Opportunity Fund.⁵

What the firm offers

• Investment management
• Tax planning
• Estate planning
• Family governance and education
• Administration and bill pay
• Risk and insurance
• Private and alternative investments

Client Focus

Prime Asia serves high-net-worth families and eligible or institutional investors seeking integrated wealth management, family-office advisory and fund-management capabilities.⁶

Approach

The firm says it begins each engagement by assessing the client’s investment objectives, then proposes an investment structure and asset-allocation strategy. It provides regular performance updates against agreed benchmarks.¹

Prime Asia describes its investment philosophy as prioritising wealth preservation, comprehensive risk management, disciplined execution and a long-term view of client objectives.³

Assets and Minimums

Prime Asia reports managing more than US$1 billion in assets and serving more than 150 clients.²

A published PAAM FountainCap Global China Opportunity Fund term sheet states minimum investments of US$200,000 for Class A and US$1,000,000 for Class B, with a US$10,000 minimum for subsequent investments.⁷

FAQs

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Sources

1. Prime Asia Asset Management
2. Prime Asia About
3. Prime Asia About
4. Monetary Authority of Singapore financial institution listing
5. Prime Asia Services
6. Prime Asia Services
7. PAAM FountainCap Global China Opportunity Fund Term Sheet

Claim or correct this profile

This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.