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Penn Davis McFarland, Inc.

Multifamily office listing in Dallas, Texas, United States.

  • SEC-registered
  • Founded 1977
Regulatory AUM
$1.4 billion
Employees
10
Clients
11-25
Founded
1977

Penn Davis McFarland Inc is an SEC-registered investment adviser based in Dallas, United States that serves individuals, families and institutions.1234

Overview

Penn Davis McFarland Inc (CRD 110417) operates from Dallas, Texas.12 The firm provides financial planning and portfolio management for individuals, small businesses and institutions.1 It also provides family-office services.24 Its client-service model is relationship-focused and team-oriented.25

History

Penn Davis McFarland Inc was founded in Dallas, Texas, in 1977.24 The firm was founded by Fred M. Penn, John H. Davis and John S. McFarland.34 The firm says its client relationships include multiple generations of families connected to original clients.35

Leadership

R. Van Ogden and Jeffrey (Jeff) W. Helfrich are identified as principal owners.45 Charles L. Norton, CFA, is listed as Principal; his responsibilities include investment research and portfolio management, and he serves on the investment committee.68 Hope W. Robinson, CPA, CFP®, has primary responsibility for client relations.78 Jeffrey (Jeff) W. Helfrich, CFA, and R. Van Ogden, CFA, are listed among the investment advisory personnel.38

Services

The firm provides discretionary asset management using equity and fixed-income investments.23 It offers financial planning and portfolio management for individuals, small businesses and institutions.1 Advisory fees are charged as a percentage of assets under management.1 The firm manages accounts based on each client’s financial situation, objectives and investment instructions.48

What the firm offers

  • Investment management
  • Financial planning

Client focus

The firm states that it serves individuals, families and institutions.24 Its Form ADV reported 193 high-net-worth individual clients and 18 non-high-net-worth individual clients as of March 12, 2026.1

Investment philosophy and approach

The firm describes its investment approach as research-driven, growth-oriented, disciplined and consistent.23 It says account management reflects each client’s financial situation, objectives and investment instructions.48

Assets and minimums

Penn Davis McFarland Inc reported regulatory assets under management of $1,364,461,821 as of March 12, 2026.1

By the numbers

Regulatory AUM by year$0K$375M$750M$1.1B$1.5B2016201720182019202020212022202320252026
Source: SEC Form ADV data (Part 1A, Items 5A, 5D, 5F) via SEC Information About Registered Investment Advisers files and IAPD, CRD 110417. As of .
Regulatory assets under management
YearRegulatory AUMDiscretionaryNon-discretionary
2016$486 million$486 million$0
2017$480 million$480 million$0
2018$464 million$464 million$0
2019$448 million$448 million$0
2020$514 million$511 million$4 million
2021$596 million$592 million$4 million
2022$716 million$710 million$6 million
2023$698 million$692 million$6 million
2025$1.3 billion$1.3 billion$3 million
2026$1.4 billion$1.4 billion$5 million
Average AUM per client by year$0K$2M$4M$5M$7M20182019202020212022202320252026
Source: SEC Form ADV data (Part 1A, Items 5A, 5D, 5F) via SEC Information About Registered Investment Advisers files and IAPD, CRD 110417. Regulatory AUM divided by the client count reported in Item 5D. Client types reported as fewer than 5 are not counted, so this is approximate. As of .
Average AUM per client
YearAverage AUM per client
2018$3 million
2019$3 million
2020$4 million
2021$5 million
2022$6 million
2023$6 million
2025$6 million
2026$6 million
Clients by type (2026)High net worth individuals193Individuals18
Source: SEC Form ADV data (Part 1A, Items 5A, 5D, 5F) via SEC Information About Registered Investment Advisers files and IAPD, CRD 110417. "<5" means the firm reported fewer than 5 clients of that type. As of .
Clients by type
Client typeClients (2026)
Individuals18
High net worth individuals193
Employees by year0369122016201720182019202020212022202320252026
Source: SEC Form ADV data (Part 1A, Items 5A, 5D, 5F) via SEC Information About Registered Investment Advisers files and IAPD, CRD 110417. As of .
Employees reported on Form ADV
YearEmployees
201611
201711
201811
201910
20208
20218
20228
20238
202511
202610

Ranks #8 of 17 SEC-registered firms in TX on MultifamilyOffices.com by regulatory AUM.

Source: SEC Form ADV data (Part 1A, Items 5A, 5D, 5F) via SEC Information About Registered Investment Advisers files and IAPD, CRD 110417. Ranking uses only firms profiled on MultifamilyOffices.com. As of .

FAQs

Where is Penn Davis McFarland Inc based?

The firm operates from Dallas, Texas.12

What services does the firm provide?

It provides financial planning, portfolio management, discretionary asset management using equity and fixed-income investments, and family-office services.124

Who does the firm serve?

The firm states that it serves individuals, families and institutions.24

  • LocationMultifamily offices in Dallas

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    Profiles of Acropolis Capital Partners, Autumn Lane Advisors, LLC, and BEAIRD HARRIS provide nearby comparison points on this site. Reviewing them alongside Penn Davis McFarland Inc can help a reader compare service descriptions, client focus, and geographic orientation before requesting further information.

Sources

  1. SEC Form ADV, CRD 110417 , accessed/as of 03/12/2026.
  2. Penn Davis McFarland, Our Firm , accessed/as of 2026-10-23.
  3. Penn Davis McFarland, Our Team , accessed/as of 2026-10-23.
  4. Penn Davis McFarland ADV Brochure, October 2024 , accessed/as of 2024-10-01.
  5. People Newspapers report , accessed/as of 2018-04-09.
  6. Charles L. Norton profile , accessed/as of 2025-01-31.
  7. Hope Robinson profile , accessed/as of 2025-01-31.
  8. Penn Davis McFarland ADV Brochure, January 31, 2025 , accessed/as of 2025-01-31.

Claim or correct this profile

This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.

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