Peapack Private Wealth Management

Overview

Form ADV identifies the adviser as “PEAPACK PRIVATE WEALTH MANAGEMENT,” and the adviser is registered with the U.S. Securities and Exchange Commission as an investment adviser.¹ The firm describes its model as boutique private banking with relationship-based, single-point-of-contact service.² Its published principles are Clients First, Professionalism, Invested In Our Communities, Teamwork and Competing To Win.²

History

Peapack Private was founded in 1921 as Peapack-Gladstone National Bank.² The bank established its current Trust Department in 1972.² In 2012, it launched an “Expanding our Reach” strategy to grow commercial banking and trust and investment services.² Peapack Private opened regional offices in New York City, Westchester and Long Island in 2025.³ It opened a flagship financial center at 300 Park Avenue in New York City during the first quarter of 2025.³

Timeline

1. 1921Peapack Private was founded in 1921 as Peapack-Gladstone National Bank.
2. 1972The bank established its current Trust Department in 1972.
3. 2012In 2012, it launched an “Expanding our Reach” strategy to grow commercial banking and trust and investment services.
4. 2025Peapack Private opened regional offices in New York City, Westchester and Long Island in 2025.

Leadership

John P. Babcock is Senior Executive Vice President and President of Wealth Management.⁴ He oversees investment management, trust and fiduciary services, financial planning, custody, banking and lending for high-net-worth, institutional and not-for-profit clients.⁴ Douglas L. Kennedy is President and Chief Executive Officer of Peapack Private Bank & Trust.⁴ Kennedy leads the bank’s wealth, lending and deposit businesses, along with branding, human capital, operations and technology functions.⁴

Services

Wealth services include investment management, trust and fiduciary services, financial planning, custody, banking and lending solutions.⁴ Wealth planning addresses cash flow, estate planning, retirement, tax planning, business succession and insurance.⁵ Clients can receive residential financing, securities-backed lines of credit, structured credit, deposit accounts, liquidity solutions and brokerage solutions.⁵

Family Office Services target significant-wealth clients, Fortune 500 senior executives, founders and multigenerational families.⁶ Capabilities include integrated financial, investment and tax planning, multi-custodian investment aggregation, tax-return oversight, estate-plan implementation, financing plans and executive-compensation analysis.⁶

What the firm offers

• Investment management
• Financial planning
• Tax planning
• Estate planning
• Trust and fiduciary
• Risk and insurance
• Business owner services
• Retirement planning

Client focus

The investment platform serves individuals, families and institutions.⁷ The firm’s published client focus includes high-net-worth individuals, institutional clients, not-for-profit organizations, business owners and professional firms.⁴

Investment philosophy and approach

The firm says its portfolio strategies combine in-house research and security selection with third-party active and passive managers.⁷ Portfolio managers develop customized, tax-aware, diversified multi-asset-class strategies.⁷ Its investment services consider risk appetite, time horizon, other wealth assets, income needs and anticipated liquidity needs.⁵

Assets and minimums

Peapack Private reported $13.1 billion in combined assets under management and administration at year-end 2025.³

FAQs

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Sources

1. SEC Form ADV , accessed/as of 2024.
2. Our Story , accessed n.d.
3. Message to Shareholders , accessed/as of 2025.
4. Our People , accessed n.d.
5. 2024 Annual Report: Private Banking , accessed/as of 2024.
6. Family Office Services , accessed n.d.
7. Investment Management , accessed n.d.

Claim or correct this profile

This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.