North-East Private Equity Asia

Overview

North-East Private Equity Asia Pte. Ltd. is based in Singapore and is listed as a family office by the Singapore Venture & Private Capital Association.¹ Group activities are coordinated from Singapore, with offices in Singapore and Copenhagen and work in several international locations.²

History

North-East Private Equity Pte. Ltd. was established in 2015, according to North-East Group’s 2022 annual report.² The group states that it continues to support the North-East Private Equity Asia strategy.²

Leadership

The association identifies Samuel Robinson as managing partner and key management executive.¹ His published biography describes him as managing partner of North-East Private Equity Asia in Singapore, with responsibility focused on Asian private equity funds.⁶ He entered the private equity industry in 1998 through Schroder Ventures in the United Kingdom.⁶ In 2001, he helped found SVG Advisers and managed its global investment team.⁶

Services

The firm runs a funds of funds program that invests in private equity funds in selected Southeast Asian countries.⁴ Its reported investment activity also includes established private equity funds and venture funds in Southeast Asia.² The annual report describes investments throughout Asia and across different sectors and development stages.² The association lists North-East Private Equity Asia I, II and III.¹ A tax policy document states that investments for several clients use a Singapore holding structure managed by North-East Private Equity Management Pte. Ltd.³

What the firm offers

• Tax planning
• Private and alternative investments
• Cross-border planning

Client focus

The association identifies the founders of the Pandora jewellery brand as major investors in North-East Private Equity.¹ ION Analytics also describes the platform as part of a family office created by Pandora’s founders.⁵ The tax policy document refers to investments conducted for several clients.³

Investment philosophy and approach

The firm’s public company description links its regional investment program to Asia Pacific economic growth and the expansion of the region’s middle class.⁴ The firm says its strategy covers Asia, multiple sectors and different stages of development.² The association records preferences for early stage, growth or expansion, late stage and buyout investments, with a general Asia geographic preference and a general industry preference.¹ ION Analytics reported 20 general partner relationships in the region and said the firm spent five years developing knowledge of 17 managers before investing.⁵

Assets and minimums

The association reports total assets under management of USD 300 million and a typical investment size of USD 5 million to USD 10 million. These figures are from the source accessed on 2026-10-23.¹

FAQs

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Sources

1. Singapore Venture & Private Capital Association, [SVCA E-Guide 2025]( accessed 2026-10-23
2. North-East Group, [2022 Annual Report]( accessed 2026-10-23
3. North-East Group, [Tax Policy]( accessed 2026-10-23
4. Data Pública, [North-East Family Office description]( accessed 2026-10-23
5. ION Analytics, [Asia private equity fundraising report]( accessed 2026-10-23
6. ION Analytics, [Sam Robinson biography]( accessed 2026-10-23

Claim or correct this profile

This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.