HB Wealth

Overview

HB Wealth serves individuals, families, and institutions from its headquarters in Atlanta, United States.¹² Its advisory business operates as HB Wealth Management, LLC, a registered investment adviser.¹ Its family office offering brings investment oversight, planning, financial administration, and family engagement into a coordinated service for families with complex financial affairs.⁵

The firm describes its compensation model as fees paid for advice and management, with no product commissions.² Its offices include locations in Georgia, Florida, Maryland, North Carolina, South Carolina, Tennessee, and Texas.²

History

Andy Berg and David Homrich founded the business in Atlanta in 1989.³ The firm expanded within metropolitan Atlanta before opening a Palm Beach office in 2021.³ Thomas Carroll became chief executive officer in January 2024, when Berg moved into the chairman role.³

In 2025, the firm added WMS Partners and extended its presence into Maryland.³ It adopted the HB Wealth name that year, bringing its offices and teams under the same brand.³⁹ Connect Money reported the branding change in August 2025 and described the inclusion of WMS Partners within the combined identity.⁹

Timeline

1. 1989Andy Berg and David Homrich founded the business in Atlanta in 1989.
2. 2021The firm expanded within metropolitan Atlanta before opening a Palm Beach office in 2021.
3. 2024Thomas Carroll became chief executive officer in January 2024, when Berg moved into the chairman role.
4. 2025In 2025, the firm added WMS Partners and extended its presence into Maryland.

Leadership

The firm lists Thomas Carroll as Chief Executive Officer and Andy Berg as Chairman.⁴ Joel Houck serves as Chief Investment Officer, and Michael A. Woocher is Chief Advisory Officer.⁴ Kyle Glenn is Chief Operating Officer, while Jamie Hennessy is Chief Financial Officer.⁴ Laura Carr holds the Chief People Officer role.⁴ Each of these leaders is also identified as a shareholder on the firm's leadership page.⁴

Services

HB Wealth offers planning for retirement, education expenses, charitable giving, taxes, insurance, and estate matters.⁶ Its wealth advisory services also include financial forecasting and administrative assistance.⁶

For family office clients, the firm coordinates investments with business holdings, liabilities, liquidity needs, and wealth transfer objectives.⁵ Its administration offering includes reporting across accounts and entities, coordination with outside professionals, and oversight of financial commitments.⁷ Bill payment services can include approval arrangements and customized reports, with certain administrative capabilities available for an additional fee.⁷

Family engagement work addresses shared priorities, governance, and preparation of younger generations for financial responsibilities.⁵ The firm also describes institutional advisory and outsourced chief investment officer services covering investment policies, manager assessment, asset allocation, and portfolio oversight.¹

What the firm offers

• Investment management
• Tax planning
• Estate planning
• Philanthropy
• Family governance and education
• Administration and bill pay
• Risk and insurance
• Retirement planning

Client focus

The firm's stated client groups include wealthy individuals and families, entrepreneurs, corporate executives, and professionals such as attorneys and physicians.² It also serves women creating wealth, families spanning generations, and institutions.²

For business owners, the firm describes assistance before a sale and investment planning after a sale.² Executive services address concentrated company stock, options, benefits, and retirement planning.² Its family office offering is intended for clients with interconnected financial needs involving private investments, business interests, liquidity, and wealth across generations.⁵

Investment philosophy and approach

HB Wealth describes investment decisions as a balance between a family's financial circumstances and the role each holding would play in its portfolio.⁸ In its approach, spending needs and the time available to invest help determine how much risk and illiquidity a client can accept.⁸ The firm says this assessment informs whether private investments belong alongside more conventional holdings, with diversification extending to the managers selected.⁸

The firm's principles also connect portfolio construction with the results clients retain after expenses and taxes.⁸ It says active management must offer a reason to bear its added cost, while less expensive approaches can serve where that benefit is unlikely.⁸ Its approach allows portfolios to evolve through rebalancing and selective shifts in allocation as investment opportunities change.⁸

Assets and minimums

The firm's Form ADV brochure dated September 3, 2026 reports regulatory assets under management of $30,158,401,942 as of December 31, 2025.¹ The same brochure states a general minimum annual fee of $12,500, with lower fees subject to negotiation when circumstances warrant.¹

By the numbers

FAQs

Related resources

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• GuideMFO fee models compared

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• Similar firmsBT Family Office
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Sources

1. HB Wealth Management, LLC, Form ADV Part 2A Dated September 3, 2026. Assets as of December 31, 2025. Accessed October 23, 2026.
2. HB Wealth website Accessed October 23, 2026.
3. The HB Wealth Story Accessed October 23, 2026.
4. HB Wealth Leadership Accessed October 23, 2026.
5. HB Wealth Family Office Accessed October 23, 2026.
6. Wealth Advisory Services Accessed October 23, 2026.
7. Wealth Administration and Coordination Accessed October 23, 2026.
8. Key Investment Principles Accessed October 23, 2026.
9. Connect Money, Homrich Berg Rebrands as HB Wealth Published August 25, 2025. Accessed October 23, 2026.

Claim or correct this profile

This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.