AYA Asset Management Fondsmæglerselskab A/S

Overview

AYA presents its business as an independent and transparent Multi Family Office and Fondsmæglerselskab with a proactive approach.² Finanstilsynet lists Aya Asset Management Fondsmæglerselskab among Danish investment firms in its December 2025 statistics.¹ Danish fondsmæglerselskaber provide services that include investment advice, portfolio management and securities trading.¹ AYA lists offices in Copenhagen and Aarhus.²

The firm works with affluent private clients, families, professional athletes and companies holding surplus liquidity.² It says its work helps clients arrange and safeguard wealth in line with their objectives and values, while helping families maintain continuity between generations.²

History

The firm began in 2013 as PP Capital Asset Management Fondsmæglerselskab.² Its stated purpose at formation was to offer independent advice and asset management as an alternative to conventional arrangements.² AYA now identifies its activities as a Multi Family Office, Fondsmæglerselskab and registered manager of alternative investment funds.² The firm explains that AYA stands for “Always Your Advisor.”²

Timeline

1. 2013The firm began in 2013 as PP Capital Asset Management Fondsmæglerselskab.
2. 2025Finanstilsynet lists Aya Asset Management Fondsmæglerselskab among Danish investment firms in its December 2025 statistics.

Leadership

Stine Bøgh Carlsen serves as Partner and Chief Executive Officer.³ Sverrir Sverrisson is Partner and Chief Investment Officer, while Romal Grønning Sadat is Partner and Investment Manager.³ Bo Øland is Senior Client Manager and Line Sofie Kiær is Client Relations Manager.³ Gustav Ravn and Mette My Gabelgaard are Data Analysts.³ Tilde Sandhøj Bistrup is Compliance analyst, and Laura Cecilie Skovsgaard Salling is Client Service Associate.³

Malene Ehrenskjöld appears under Strategic advisers with the role Compliance.³ Jesper Clæsøe Celano appears in that group as CEO i FINSTRA.³ Mads G. Jakobsen is Bestyrelsesformand. Rikke Dalsgaard and Henrik Bak are each listed as Bestyrelsesmedlem.³

Services

AYA advises clients on financial matters, investments and family affairs, and says it helps bring structure and overview to those areas.² For athletes, the firm describes support that covers personal guidance and management of wealth throughout and after a sporting career.⁴ Its athlete work can include placing wealth strategically and managing portfolios on a discretionary basis through arrangements designed for the individual.⁴ AYA also establishes and administers sportspension.⁴ The firm says it works in Denmark and internationally and can access international banks and insurance companies.⁴ It also coordinates with agents, sports lawyers and personal coaches on careers, contracts, finances and wellbeing.⁴

What the firm offers

• Investment management
• Risk and insurance
• Cross-border planning

Client focus

AYA identifies affluent individuals, families, professional athletes and companies with surplus liquidity as its client groups.² Its athlete work addresses financial planning connected with both active competition and life after sport.⁴ The firm says its family work can support continuity across generations.²

Investment philosophy and approach

AYA says its advice is built around relationships, long term decisions and adaptation to each client.² It names independence, close engagement, propriety and focus on client goals among its advisory principles.² The firm says independent decision making allows it to act in clients’ best interests.²

FAQs

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Sources

1. Finanstilsynet, “Sektoren i tal: Fondsmæglerselskaber” , accessed 2026-10-23.
2. AYA, About , accessed 2026-10-23.
3. AYA, Team , accessed 2026-10-23.
4. AYA, Athletes , accessed 2026-10-23.

Claim or correct this profile

This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.