Athlon Family Office

Overview

Athlon describes its work as helping athletes become owners through financial education, investment access, wealth planning, and continuing guidance.¹ The firm states that it does not hold Registered Investment Adviser status and relies on licensed wealth advisers, attorneys, and tax professionals to put plans into effect.¹

History

De Anna Guerreiro is identified as founder of Athlon Family Office LLC and its Founder and Managing Partner.³ Her biography says she entered finance with Citibank in the 1980s.³ It also describes mortgage lending work that included developing loan programs for banks and mortgage lenders.³ Her experience further includes acquisitions and development involving hotels, luxury homes, high end subdivisions, and shopping centers.³ The biography says Aenon Capital used private investor capital to invest in 10 Texas oil wells.³

Leadership

De Anna Guerreiro is listed as Founder and Managing Partner.³ She is also identified as founder and chief executive officer of Vinecrest Investments LLC and managing partner of Aenon Capital Ltd.³ David Seidman is identified as a lawyer, outside general counsel, and adviser to corporate, C level executive, and sports related clients.³ His practice areas include corporate law, real estate law, financing, contract drafting and negotiation, mergers and acquisitions, and risk mitigation.³

The website identifies Jarvis Johnson as Managing Director and Head of Sports Investor Relations.³ TJ Wright is listed as Managing Director and Head of the Sports Accelerator Division.³ Engel Beltre is listed as Managing Director and Head of LatAm Sports.³ Brock Adams is identified as NIL Director, working with collegiate athletes on financial literacy, investments, and opportunities.³ Leander Jordon is identified as a former NFL player and Strategic Architect with Athlon Family Office.³

Services

Athlon lists customized financial literacy, exclusive sports investment access, wealth and legacy advisory, mentorship, and education among its services.¹ Its private equity page places wealth planning, private and direct investments, entrepreneurship, and legal structures within an athlete’s financial affairs.² The firm also describes private equity mentorship for life after sports.¹

Athlon says its platform presents business and investment opportunities during and after an athlete’s professional sports career.² Its private equity page describes early stage and off market opportunities in areas such as sports technology, sports franchises, gaming, fantasy sports, nutrition, branding, and real estate.² AFO Investments is described as identifying equity opportunities that fit client brands.¹

What the firm offers

• Investment management
• Financial planning
• Tax planning
• Private and alternative investments

Client focus

Athlon says it works with athletes beginning in college NIL and continuing through professional play, later investing, and post career activities.¹ Its private equity page describes direct deal investments for professional athletes and emphasizes generational wealth and athlete financial literacy.² The page identifies four sports family office pillars: private wealth advisory, alternative investments, entrepreneurship and financial literacy mentoring, and support for emotional, mental, physical, charitable, and broader wellbeing needs.²

Investment philosophy and approach

Athlon describes its method as building a strategic structure for an athlete’s financial life while pairing institutional capital access with hands on guidance.¹ The firm lists capital blueprinting, strategic allocation, risk mapping, and personal and professional financial mapping as parts of this method.¹ It applies a structured review process to investments and business opportunities and offers second opinion due diligence before capital commitments.¹ The firm also describes curated connections that correspond with clients’ long term personal and professional goals.¹

Athlon emphasizes education in financial character, integrity, and responsibility.² It describes mentoring in entrepreneurship, financial literacy, generational wealth creation, and wealth protection.² Charity and philanthropy are described as parts of family legacy, and charitable and nonprofit involvement appears within the fourth pillar.²

FAQs

Related resources

• LocationMultifamily offices in Tampa

  A Tampa office directory helps a reader compare firms serving affluent families, executives, and business owners in the region. It can add local context when assessing whether an athlete focused platform fits broader needs such as investment management, financial planning, tax planning, and private investments.

• Network siteCapitalGainsTax.com

  CapitalGainsTax.com explains how gains may arise across taxable investments and business transactions. Its planning guides can help a prospective client prepare questions about tax planning, especially when reviewing private or alternative investments alongside an athlete's changing income and portfolio.

• Network siteFamilyBusinesses.com

  FamilyBusinesses.com offers a directory and practical playbooks for family owned companies. A business owner considering Athlon Family Office can use it to think through ownership, succession, liquidity, and investment questions that may connect with financial planning and tax planning needs.

• GuideThe annual MFO review

  The annual MFO review gives readers a recurring reference point for understanding developments among multifamily offices. Reviewing it can help a family or business owner frame questions about investment management, private investments, client focus, and how a sports oriented platform may fit their circumstances.

• Similar firmsBarclay Breland Family Office
  Certuity
  Correll Capital

  Profiles for Barclay Breland Family Office, Certuity, and Correll Capital provide additional firms to examine on this site. Comparing their stated services and client focus with Athlon Family Office can help a reader organize questions about investment management, planning, taxes, and alternative investments.

Sources

1. Athlon Family Office , accessed 2026-10-23.
2. Athlon private equity page , accessed 2026-10-23.
3. Athlon team page , accessed 2026-10-23.

Claim or correct this profile

This profile is a factual summary written in our own words from public sources. It is for information only. It is not an endorsement, rating, ranking or recommendation, and it is not investment advice. MultiFamilyOffices.com is not affiliated with the SEC or with this firm unless stated. Form ADV figures are self-reported by the firm.